Ari Kleiman - Marketing Plan for a Small Pharmaceutical Company

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Appendix B:  Budgeting

Working on the necessary assumption that the current library staff will be able to shoulder the work involved in this project, the budgeting will involve relatively few expenditures of money.  Rather, the greater resource will be the staff time that is available to devote to the project.

 

Financial budget

Refreshments for open-houses and training                                                     $100 per month

Miscellaneous supplies                                                                                     $50 per month

2 additional Beilstein workstations (use existing lab computers)                                           $0

Trainings by library staff                                                                                                     $0

Trainings by SciFinder rep                                                                                                 $0

In-house training for Beilstein by MDL rep (already in budget)                          [$3,000 each]

Visits to Rockville by South San Francisco staff (already in budget)           [4 @ $1,500 each]

Software training classes for library staff (for training materials prep)                3 @ $500 each

Total new expenses for 12-month period                                                                     $3,300

 

Time Budget

Software training classes                                                                                           24 hours

Preparation of SciFinder training session and materials                                               25 hours

Preparation of Beilstein training session and materials                                                 25 hours

Staff practice on Integrity (3 staff x 16 hours each)                                                    48 hours

Preparation of Integrity training session and materials                                                 25 hours

Collection and analysis of database statistics                                                  1 hour per week

Preparation of reports to director and management                                    5 hours per quarter

Branding and logo brainstorming and design                                                              15 hours

Integration of branding/improvements to website                                                       30 hours

Email advertisements/mini-newsletters                                                           1 hour per week

Miscellaneous/unexpected tasks                                                                    1 hour per week

Total staff time needed for 12-month period                                                            350 hours